masb | quarter two

class | concepting II

team | parker schmidt

The Background

Jünemann’s Pantoffel Eck is a small family-owned business in Berlin Mitte. All they produce are traditional slippers. The briefing was to create a campaign that makes Maria Carey sing “All I want for Christmas are these slippers”. 

The Concept

Uncomfortable situations are never, well, comfortable.

Still, when confessing an uncomfortable truth you want the other to be as comfortable as possible.