masb | quarter two
class | concepting II
team | parker schmidt
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The Background
Jünemann’s Pantoffel Eck is a small family-owned business in Berlin Mitte. All they produce are traditional slippers. The briefing was to create a campaign that makes Maria Carey sing “All I want for Christmas are these slippers”.
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The Concept
Uncomfortable situations are never, well, comfortable.
Still, when confessing an uncomfortable truth you want the other to be as comfortable as possible.
![](https://victoriasusann.com/wp-content/uploads/2020/06/comfy_Newspaper.png)
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![](https://victoriasusann.com/wp-content/uploads/2020/06/comfy_mockup_outdoor.png)
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