masb | quarter two
class | concepting II
team | parker schmidt
Jünemann’s Pantoffel Eck is a small family-owned business in Berlin Mitte. All they produce are traditional slippers. The briefing was to create a campaign that makes Maria Carey sing “All I want for Christmas are these slippers”.
Uncomfortable situations are never, well, comfortable.
Still, when confessing an uncomfortable truth you want the other to be as comfortable as possible.